Jewelry Designer Finds Internet's Silver Lining

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CONTACT: JANE INGRAHAM (805) 929-2922; ingetal@mindspring.com

Jewelry Designer Finds Internet's Silver Lining

SAN LUIS OBISPO, CALIFORNIA – October 29, 2002 - One of the nation's fastest-growing gemstone jewelry artist's handcrafted designs can't be found in any mall or department store. They're sold exclusively on the Internet at www.beautifulsilverjewelry.com.
Beautifulsilverjewelry.com offers hundreds of sterling silver designs, including a wide variety of pendants, earrings, necklaces and bracelets. Each piece features dramatic silver settings for some of the world's most brilliantly colored gemstones—from vivid combinations of blue topaz, amethyst, peridot, citrine, iolite and garnet to richly luminescent moonstone and elegant black onyx and lapis luzuli.
    "I began selling my designs on the Web three years ago," explains Jane Ingraham, the sites owner and designer of the collection. "The first year I had only a few designs and sales were just a trickle. But I guess word has gotten out. My sales have multiplied many times over."
    "My pieces aren't wild, over-the-top designs," Ingraham says. "They're tasteful, elegant, classic motifs with a unique, custom flair."
Ingraham's Internet-only approach is working. Her sales from repeat customers are one of her fastest growing segments. Once new customers have the jewelry in their hands, they often return to her site to order more. "It's difficult for anyone to order something so delicate and personal from the Internet without seeing it in person. But once they see the quality, they're delighted."
    When asked how she's able to compete with jewelry stores where customers can see the products in person, she smiled. "I'm not paying thousands a month in rent like they are. So I can offer much higher quality jewelry than stores can—at prices they can't touch."
Even though Ingraham offers a money-back guarantee, it has been used only once in three years. "Everyone seems happy with what they get. That's why it feels so terrific to be doing this."
Ingraham obviously understands how important it is to satisfy her customers, which is why Beautifulsilverjewelry.com ships everything quickly by Priority Mail. "You know what it's like. You order something and it can't get there soon enough. Why make someone wait?"
    To see all of Ingraham's designs, visit her website at www.beautifulsilverjewelry.com.




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